Sunday, January 26, 2020

Conveyor Based Sorting System: Overview Detection Approach

Conveyor Based Sorting System: Overview Detection Approach Abstract: When the objects move on the conveyor belt, they fall into the receptacle at the end of the belt. Once the bin is filled the conveyor belt must stop in order not to overfill the bin. To make this possible we could use some sensors in the receptacle and link the belt and the weighing scale (on which the bin is placed) through programming so that when the receptacle reaches to certain weight the belt automatically stops. Some of the weighing sensors and level detectors are discussed in this report to reach a conclusion to decide the right method of approach to stop the overflowing of objects into the bin. Weight measuring sensors: There are various types of sensors used in measuring the weight of objects with different sizes and shapes. Strain gauges, load cells (of different types and shapes) and force sensors are some of the measuring sensors which are used in electronically weight measuring equipment. These sensors are installed in devices that measures the changes of force applied on them or the change of pressure on the particular spot of object or even the tension of the object. Our aim is to choose an approach for an overflow detection system when at the end of conveyor belt, the coloured objects are collected in a large bin. That is placed on the weighing device which accurately measures the weight of the bin/receptacle with the objects, and once its filled the conveyor belt/PLC stops and prevents the bins from overflowing. In this concept, to measure the weight, we could use different sensors like load cells of different types and strain gauges. 1.  Strain gauges: It is a device with varying resistance when certain amount of force or pressure, tension and weight is applied. It also converts them into measurable electrical resistance. This is the reason most of the load cells and electronically weight measuring scales are based on this strain gauge principle. Strain is a physical property of a material when it undergoes external displacement or deformation. Thus, this types of sensors can be used to measure both expansion and contraction. Strain gauge model The image1 above shows a typical metal-foil strain gauge which is widely available in the market. Strain gauges are mounted or glued to the surface of a solid material and when the material is compressed or stretched, the electrical resistance increases or decreases respectively. Generally, a Wheatstone bridge is used to change the varying resistance into varying voltage as the change in resistance is relatively small when using strain gauges to measure the weight of an object. Still, the output analogue signals are amplified further as this output signals from the Wheatstone bridge is still smaller when compared to the PLC in the design which is expected to be around 0 to 10V. The picture below shows the typical circuit of a strain gauge connected to the Wheatstone bridge (also known as Quarter bridge strain gauge circuit). The resulting output voltage is always a millivolt unit. Depending on the use of whole structure, the number of strain gauges connected to the Wheatstone bridge varies. Lets assume that, the weighing device below the receptacle/bin is fitted with the strain gauge, then every time an object falls into the bin causes a change in the tension in the gauge resulting a change in resistance. The picture2 below shows the typical assembly of strain gauge and Wheatstone bridge. The output voltage is normally measured using a voltmeter connected in circuit but can also be calculated using the following equation, The receptacle is assumed to be placed on the weighing scale which tends to be wider and a bit spacious which makes, using a single strain gauge to cover the whole space is not ideal. To improve the accuracy, we could use more than one strain gauge to cover the space on weighing scale. Advantages of strain gauge: Using strain gauges in the design have some pros and cons. Some of the advantages include, In a strain gauge, there are no moving parts but only a strip It is very small and easy to use on a piece of solid object When it comes to cost, its very inexpensive and easily available In our design, using more than one strain gauge to cover the weighing scale improves the accuracy. Disadvantages of strain gauge: The strain gauges need to be calibrated for it to work per desired design Overloading can be a problem; the strain gauges measure the stress on the scale in micro strain. Therefore, if the bin is slightly overfilled or even the load in it is beyond the limit then the results may be degraded. Just for a reference the limit normally be  ±3000 micro strain. If the wires of the get wet or not protected against humidity, the resulting electrical resistance might lead to parasitic results. If the design was to be open and wires are exposed to spillage which may cause errors in the result. 2.  Load cells: A load cell is a device which uses one or more strain gauges in its design to measure the force applied on the surface and change it into an electrical signal. Load cells can be in various types like hydraulic, pneumatic load cells, piezoelectric and capacitive load cells. Since it uses more strain gauges in the design which increases the accuracy of the model. Generally, Copper (Cu) and Nickel (Ni) alloys are used in the construction of the strain gauge load cells. When the length changes in the electrical conductor due to the stress applied on the free end, the resistance of electrical conductor also changes. in strain gauge load cells, use of Cu and Ni in this model is beneficial as the applied strain is virtually proportional to the change in resistance. This change in resistance is used to measure the strain applied if its connected to appropriate measuring circuit. This is a model image3 of a binocular beam strain gauge load cell which is more than one strain gauge and when theres stress applied on the free end, stretch in the gauge causes change in electrical resistance and thus the weight of the bin is measured. Hydraulic load cells are also known as force balance devices, one of the types of load cells which measures the weight of an object as pressure changes in internal filling fluid. As the force or pressure changes on the loading surface, pressure of the fluid inside the cell is also increases. The image4 above is a simple design of hydraulic load cell with the hydraulic fluid inside. Advantages of load cells Some of the advantages and disadvantages of the load cells are discussed below. It comes in various shapes and sizes like rugged shape and its in compact construction Load cells doesnt have any moving parts inside the structural design Since they have wide surface area which also has wide range of measurement Since our design (assumed concept) has a static weighing machine below the receptacle, load cells can be used and they also be used in dynamic loading Load cells are highly accurate since the loading surface is solid and wide area which covers the loading surface of the weighing machine. Disadvantages of load cells Compared to the strain gauges, load cells are solid and larger in size and shape As they have a solid structure and of different shapes, it may be hard to mount on any surface Just like a strain gauge model, calibration with these load cells is also essential in the process of measuring the weight of the objects fall into the receptacle They are slightly expensive and a very costly signal conditioning 3.Force sensor resistor: Force sensor resistor which is also known as force sensitive resistor (FSR), is a resistor material where the resistance changes whenever the force or pressure changes on the surface. When compared to the strain gauges and load cells, FSR measures the compressing force or weight differently by directly correlating the strain of the beam to the applied force on the surface. Piezo-resistive force sensor is one of these types of force sensors. It is a strip of layers with different form of inks which can detect the applied force or stress on the material where the strip is attached to. The image5 blow shows the simple construction of a special FSR called Piezo resistive force sensor. Every time each object falls into the receptacle or bin, the force is applied on the surface of the weighing scale which then compresses two layers of pressure sensitive ink within the flexible and adhesive substrate layers in the sensor. This pressure creates the tension in the layers converts them into electrical signals which then can be calibrated just like the load cells with the help of programming with engineering force units. This is an image6 of a Round Force Sensitive Resistor (Model: Interlink 402 with  ½ the diameter sensing region from the measuring surface). Advantages of Force resistive sensor FSR are generally very small and thin (about 0.2mm) and very flexible in construction which allows them for unobtrusive measurements to be taken in practical application These types of sensors are programable and customizable per the specification of the design concept These sensors are very cost effective and readily available in the market They are also inexpensive in programming or signal conditioning in electronics They only consume very low power and its light weight as its very thin in structure Disadvantages In measuring weight or pressure applied these sensors are very inaccurate with the results like  ±5% of full scale than a load cell They are calibrated by us, the users, which can lead to manual errors whereas load cells are programmed by the manufacturers if ordered directly Different approach than programming: Level detectors: Other than using just weight sensors to detect the weight of the receptacle and stop the overflow when the objects are filled, we could also use some level detectors at the top of the bin to detect whether the objects have reached the top while the object fall into the bin from the conveyor belt. For an effective way of stopping the overflow, mix use of both level detectors and weight sensors would improve the accuracy to stop the overflow. A typical level detector is used to detect once the material is at the determined point within the receptacle which is also known as Point Level Sensor (PLS). These sensors can be used to detect the levels of the objects at high, low and intermediate levels of the bin. These also must be programmed or calibrated to the desired level in the bin for the accurate results. Image7 below shows the typical model of Rod pointing level sensor which can be used to measure the liquid, slurry materials, powders or solid objects levels in a vessel. This sensor has a self-built alarm and LED indicator which can be activated when the objects in the vessel reaches the desired indication point. It has no moving parts in the assembly and since its simple design which makes it easily mountable on any part of the receptacle to our desired level. This image8 shows the ways of mounting the sensors in various levels of the bin. Conclusion: Weighing scale and conveyor belt are linked through the program so that when the receptacle is filled and desired weight is reached, which then signals the conveyor belt to stop filling the bins. This is the assumed concept for which we were using weighting sensors to detect the weight of the bin and stop overflowing. For this we cant just use programming to stop the overflow we would also need some additional sensor to detect the weight or the maximum level that the objects can reach. Therefore, to achieve the higher accuracy we could use both level detecting sensors and weighing sensors in the concept to stop the overflow of objects. Load cells are preferable means of sensing the weight of the receptacle to stop the overflow. Load cells are the sensors with the solid base where more than one strain gauges are mounted which improves the accuracy of measuring the weight of the bin. If we use strain gauges to measure the weight, we would be using more and more strain gauges to cover the wide area where the bin is placed. This could increase the cost of the project and using more gauges may result to find the average value between them to detect the weight which not be accurate. Using more strain gauges may also result in massive circuits and lots of wires hanging all over the places. So, if theres any faults in the circuits, it may be hard to find it. Load cells are the right choice since they have no moving parts in them which makes them more easily mounted under the receptacles. Use of both load cells and Level detectors in the design may benefit the approach to stop the overflow of the objects from the receptacle. References: Appmeas.co.uk. (2017). Load Cells | Force Sensors | Force Transducers | Load Measurement. [online] Available at: http://www.appmeas.co.uk/load-cells-and-force-sensors.html?gclid=CLSe34mxzNICFQsR0wodQu8Nmw [Accessed 12 Mar. 2017]. Binocular load cell. (2017). [image] Available at: http://www.instrumentationengineers.org/2013/07/load-cell-working-types-advantages-and.html [Accessed 10 Mar. 2017]. En.wikipedia.org. (2017). Wheatstone bridge. [online] Available at: https://en.wikipedia.org/wiki/Wheatstone_bridge [Accessed 12 Mar. 2017]. Force sensor Construction. (2017). [image] Available at: https://www.tekscan.com/resources/ebook/load-cell-vs-force-sensor [Accessed 12 Mar. 2017]. Hydraulic load cell model. (2017). [image] Available at: http://www.instrumentationengineers.org/2013/07/load-cell-working-types-advantages-and.html [Accessed 10 Mar. 2017]. Level detector. (2017). [image] Available at: http://www.blueleveltechnologies.com/products/modelVHS.html [Accessed 12 Mar. 2017]. Round FSR model 402. (2017). [image] Available at: https://www.adafruit.com/product/166 [Accessed 12 Mar. 2017]. Strain gauge. (2017). [image] Available at: https://www.slideshare.net/mac899/strain-gauge-23842407 [Accessed 9 Mar. 2017]. Tekscan. (2017). Load Cell Vs. Force Sensor. [online] Available at: https://www.tekscan.com/resources/ebook/load-cell-vs-force-sensor [Accessed 12 Mar. 2017]. Us, C. (2017). Load cell working, types advantages and disadvantages. [online] Instrumentation Engineering. Available at: http://www.instrumentationengineers.org/2013/07/load-cell-working-types-advantages-and.html [Accessed 12 Mar. 2017].

Saturday, January 18, 2020

Is inverting in CSR profitable or not

Is Investing in CARS profitable to business? At any juncture when an organization goes past simply legitimate compliances and emphatically engages in activities that seem to more extensive social good which is for the most part outside the diversions of the firm and is more customized towards the more extensive social responsibility, the firm Is said to have embraced the concept of Corporate Social Responsibility (CARS) (McMillan et al. 2006). The terms corporate social responsibility (CARS), corporate governance (CGI corporate sustainability (CSS), corporate citizenship and triple bottom line (TAB) are all being seed synonymously with each other and all these terms fall Into the broader concept of â€Å"ethical business† (Cast et al. , 2004). CARS Is taking the responsibility to empower people both socially and economically (Albuquerque, 2010).Holmes and Watts (1999) suggest that â€Å"CARS Is a duty of every corporate body to protect the Interest of society at large and alt hough every business's mall motive Is to earn profit, corporate should take the initiative for welfare of the society and should perform Its satellites accordingly†. CARS includes elements such as environmental protection, social equity ND economic growth and has a strong empathy with the founding principles of quality management (Leonard and Macadam, 2003).A fundamental belief among business and society scholars is that CARS ‘pays off for the organization as well as for the stakeholders and the society in general (Burke and Logon, 1996). The concept of CARS contrasts the classic economic argument that management has only one responsibility which is the wealth minimization of its owners. Classical economist Milton Friedman argued that the main aim of management is â€Å"to make as much money as possible while conforming to the basic rules of the society, both those embodied in the law and those embodied in ethical custom† (Friedman, 2007).Even economists such as F riedman, who had previously suggested that social matters were not the concerns of business people and that these problems had to be resolved by unrestricted workings of the free market system, had to change their views regarding corporate social responsibility (Carroll, 1991). A theory called the agency theory exists which suggests that CARS is a complete misuse of corporate resources that could have been spent on value-added internal projects or even have been returned to the shareholders (McMillan et al. 006). Alexander and Buckshot (1978) and Bowman and Hair (1975) have contrasting views suggesting that stakeholders might have a positive view when managers implement CARS and might consider that to be a standout management skill because a firm that Invests In the society Increases It's perceived social reputation which In turn helps build the company's Image whereas companies that do not contribute to the society might not reap equal benefits.Mousse's and Evans (1986) suggest tha t socially responsible activities have a significant Impact on firm's standing especially with such Important areas such as inkers, Investors, the government and engaging In social satellites Is a pivotal part of decision makings In banks and other Institutions these days. A direct Implication of this might be that the businesses can secure more capital from Investors Just because of their perceived social reputation. Investors are only drawn in generally if the profitability then obviously investors would not be interested.There are many organizations embracing the concept of CARS and there are many examples which show significant relationship between CARS and profitability. There have been other retinues too who have suggested a negative relation between social responsibility and profitability and have in fact argued that engaging in socially responsible activities are an added cost to the business that puts the firm at an economic loss compared to firms that are less socially res ponsible (Brandon and Merlin, 1985).However, this traditional concept of cost increment has been downplayed by many organizations that have adopted the concept and the results are quite promising too. One such organization is Timberland which has provided employees the opportunity o take significant amounts of paid time off to volunteer for social causes of their choosing (Peppier, 2003). Louis Button has been introducing CEO-friendly products and has been actively supporting environmental causes which could in turn entice customers to purchase the company's luxury items (Does and Schooner, 2009).Wall-Mart reduced transportation costs by $3. 5 million, saved 3,424 tons of corrugated materials, 1,358 barrels of oil, 5,190 trees and 727 shipping containers through their CARS initiative (Hampton et al. ). Ecology and Environment Inc. (2008) reported an 80% deduction in its annual carbon emissions from its headquarters noting that the efficiency gains resulted giving the company an esti mated net savings of approximately $232,000 from 1998 to 2008 (Sprinkle and Amines, 2010).Another prime example is Body Shop which generates so much profit because it advertises itself as being ethical as it bans animal testing and considers effect on endangered species when choosing ingredients for the company's products (Dennis et al. , 1998). Companies that engage in social performance by adapting CARS as a concept have often increased their ability to entice and to retain employees which in turn leads to owe turnover and significantly less training and recruitment costs (Turban and Greening, 1997). Merck has donated more than 2. Billion tablets of drug Emaciate (vermilion) to help eradicate river blindness in parts of Africa, Latin America, and the Middle easy and some observers noted that there were few financial benefits to Merck (Dick, 2009). Organizational culture is equally important at the workplace because it is directly related to ethical principles. A manager might prom ote unethical practices so as to achieve targets or higher profits causing fear among employees of the company's practices which might be detriment to their own good in the long run (Ross and Perry, 1999).Cornell and Shapiro (1987) induced a new theory whereby they claim that firms with a perceived social image might discover to have substantially lower cost than those of competitors which means they have a better financial performance. Even multinationals have engaged in socially responsible activities abroad. An example is Shell, an oil company based in London that came under intense criticism from various group over their drilling operations in Nigeria ND to compensate that Shell invested over $50 million in health, education, agriculture, Job creation, women's programmer, youth training and sponsorship (Eagleburger, 2003).The need for CARS emerged as it goes beyond Just the legal framework and various attempt have been made by governments of various countries to try and blend th e concept with existing legal paradigms. An example has nothing at all for the wide range of stakeholders that could be affected by the company's decisions such as consumers, employees or the local communities (Frankest, 2001). In the I-J, a number of commissions have been setup since the sass like the Hamper Commission (Committee on Corporate Governance, 1998) which rejected the idea quoting the fact that â€Å"accountability to many is accountability to none† (Frankest, 2001).Being socially responsible has many positive effects for the business. Socially responsible companies not only Just enjoy the benefits of brand image and reputation but also have less risk of negative risk events such as bribery, corruption, child labor scandals and sweatshops which could damage their reputation and cost millions of dollars in information and advertising campaigns Outsource, 2004). Marigold et al(2007) studied the empirical link between corporate social performance and corporate financ ial performance and found out that the overall correlation was positive.They also found that the association was strongest for specific dimension of charitable contributions, revealed misdeeds, and environmental performance. While selecting normal business rules and especially when it comes to selecting a profitable outcome, companies select CARS activities which yield the highest total payoffs in terms of collective benefits to the firm and its takeovers and which fall within the range indicated for strategic CARS of a firm as suggested by (Burke and Logon, 1996).Companies that adopt the CARS principles in the product industry run less risk of having to recall defective product lines and pay heavy fines for excessive pollution which means consumers can trust the companies that are seen to be investing heavily in CARS activities (Outsource, 2004). While helping reduce staff turnover, if CARS activity can hold one highly trained specialist who earns $100,000 this can translate into a $400,000 benefit for the company as the cost of employee turnover can range from 50% to 400% base salary (Sprinkle and Amines, 2010).According to Martin(2002), â€Å"Corporations often willingly engage in socially responsible behavior precisely because it enhances shareholder value†. Academic researchers face difficulty in measuring the relation between social and financial performance. Business students and business faculty members and even fortune rankings have been found to have used subjective indicators (Outsource, 2004).Other researchers have however used survey instruments, behavioral and recapture measures, rating seems, combination of surveys: financial statements, articles on companies in press, academic Journals and government reports to asses profitability against various dimensions (Outsource, 2004). The problem with academicians and researchers is that it is hard to measure profitability Just on one dimension of the broad dimensions that corporate social respon sibility has to offer.Another problem underlying the concept of corporate social responsibility is that it can only come into reality if managers adopting it become moral instead of amoral or amoral (Carroll, 1991). The philanthropic functions and ethical functions (Carroll, 1991) have taken a significant place in recent years making it even difficult for any measurement as such.Other variables can be measured through statistical tools and dependent and independent variables analysis can also be done. Burke and Longed (1996) suggest that there are five strategic dimensions which help firm assess the value created for the firm by CARS programmer: centrality, specificity, their strategic proposition can expect really good results compared to the ones that just eliminate CARS activities.Caravan and McGuire(2010) suggest that ‘increasingly, human resource development (HARD) is viewed as having a role in helping organizations achieve societal, environmental and economic goals'. CAR S as previously mentioned by the author is linked to other departments too. Companies engaging in CARS can actually produce efficient results such as helping to raise awareness among employees, developing potential attitudes towards sustainability, environmental awareness and corporate citizenship.CARS is interrelated with other components of management science. For example, Press et al (2009) suggest that HARD investment as been found to be associated with a positive impact on the triple bottom line of business, social and economic performance and various other literatures aforementioned have suggested how CARS has contributed to reducing staff turnovers hence contributing to a better organizational performance in all sects of the firm itself.There is an argument that exists between business students on how CARS has become a part of business and management courses worldwide and the fundamental aim of business is to make profit; the students deduce the fact that if CARS was not prof itable why would it even be considered as a feature in the study of equines and management as suggested by (Mullions, 2007). There are a few organizations that have adopted CARS and used it as a marketing tool.Tell bank was a bank which was successful because it marketed itself as an ethical bank and other Islamic banks which have tailored their services to meet the religious and cultural needs of the local people are found to have done relatively well (Wilson, 2005). Many organizations have adapted to the concept of implementing CARS activities and even gone on to using it for strategic purposes and almost all of the time to increase their revenues (Wilson, 2005).Classic literatures in business and society proclaimed that while CARS might have short term costs, it actually pays off in the long run as suggested by (Davis K, 1997 and Steiner G. C (1980). Burke and Logon (1996) suggest that companies should carry out the following analysis while implementing CARS so as to increase the ir profits: Firms need to identify the stakeholders which are vital for achieving the firm's mission, aims or strategic objectives. Firms need to find out policies that are relevant to CARS, programmer and related activities which tailors to the wide range of stakeholders. Firms need to access the opportunities that offered by implementing CARS project so as to attain their strategic objectives or so as to solve problems and threats facing the problem (certainty). Firms need to access the cost benefit analysis of CARS projects which can be captured or internalized by a firm opposed to other firms in the same industry especially the competitors (Specificity). Firms need to anticipate future changes in the organizations environment and changes in the needs of key stakeholders which could be addressed through proactive CARS policies and activities (Proactively). Firms need to determine the starting point of mandated requirements in order to find out the opportunities for voluntary acti vities (voluntarism). Firms need to identify opportunities so as to create positive visibility with relevant internal or external stakeholders from CARS activities (Visibility). Finally, firms need to measure and associate the value or future value that is expected from various CARS projects various countries bringing out new legislations and have recognized environment, employees and consumers to be significant and legitimate stakeholders of business. Carroll (1991) suggest that â€Å"corporate executives have had to wrestle with how they balance their commitments to the corporation's owners with their obligations to an ever-broadening group of stakeholders who claim both legal and ethical rights†.Various literatures have suggested both positive and negative correlation between profitability and corporate social responsibility. However, there is no compelling evidence from literature to suggest that there is negative correlation between the two. Organizations that have adapt ed the concept of CARS and have made it part of heir strategy have found to have done well (see examples above) (Albuquerque, 2010). It might be the prime reason why various organization in different parts of the world have used the concept of CARS in their strategic decision making phase.There might be some organizations which have embraced the concept of social responsibility as a voluntary activity but research literatures show that organizations that have used and tailored programmer to social good have in fact benefited in terms of financial performance too. Companies and board of directors now discuss he term CARS in their annual general meetings and are seen to be keen on engaging in these activities and even go as far as advertising what they did in their brochures which are generally released in various Scams.This paper recommends the use of CARS by businesses and there are academic and research evidences to suggest that engaging in these activities will help increase profi t levels for different organizations but Outsource(2004) views suggests that extensive studies are needed to explore the casual mechanism linking CARS to profitability and to determine whether or not those relationships hold consistently over time.

Friday, January 10, 2020

A Deadly Mistake Uncovered on Research Paper Company and How to Avoid It

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Wednesday, January 1, 2020

How to Effectively Communicate Using Cross Cultural...

How to Communicate Effectively in Cross-Cultural Communications Saundrea M. Grant Colorado Technical University ENG211-1102A-43 Phase 1, Individual Project April 11, 2011 How to Communicate Effectively in Cross-Cultural Communication Specific Purpose The objective of this presentation is to provide meaning and reasoning to the purpose and importance of cross-cultural communication (also known as intercultural communication) competency, and to explain the importance for institutions and organizations to not only provide cross cultural education and training effectively, but to also incorporate it into their ethics and corporate responsibility policy and procedures, as it affects and pertains to business relations, community†¦show more content†¦This is especially critical in the use of technologies such as social media, emailing, ecommerce, blogging, twitting, texting, and other forms of electronic and wireless communications, where the sender must clearly and appropriately convey or share information and intent appropriately to the receiver(s). Topic Today, we are going to discuss and review How to Communicate Effectively in Cross-Cultural Communication. Credibility Statement My name is Saundrea Grant, and I am the Founder, Chairman, and Chief Executive Officer of LQ Enterprise, a boutique consulting firm, consisting of professional service providers, who specialize in Communications and Business Development. LQ Enterprise was founded in 1999, when I began my pilgrimage into entrepreneurialism. I have a rather extensive background in administration, sales, marketing, communications and business development. In this capacity I have had the honor of meeting and working with Secretary of State Condoleezza Rice, General Colin Powell, US Surgeon General Dr. Louis W. Sullivan, Morehouse College, San Francisco 49ers, Santa Clara County Fire Department, Contempo Realty, Boy’s and Girls Club of America, Lencoler Clinic, and many more wonderful organizations.. In 2001 I departed from PriceWaterhouseCoopers, the number one accounting firm in theShow MoreRelatedCommunication Is Defined As â€Å"A Process Of Circular Interaction1190 Word s   |  5 PagesCommunication is defined as â€Å"a process of circular interaction involving a sender, receiver, and message† (Moran; p. 80). Effective workplace communication can be difficult when interacting with employees from different cultures and areas of the world. Familiar social and communicative norms may be interpreted as offensive to employees who are not accustomed to the culture in the country of operation. 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