Marketing Essay Example | Topics and Well Written Essays - 750 words - 49

Marketing - Essay Example In addition to Andrew’s competitive market analysis could be seen as a huge opportunity by increasing awareness through a different target audience, product development and to avoid the retaliation of competitors. However stealing competitor’s clients could result in the retaliation of other competitors on the long run and an increase in costs. Overall in this case SPARK has more opportunities than problems to deal with (Quinn, 56). The company tends to spend a lot of money in marketing their services. The aim is to draw the attention of clients who would somewhat not think about insurance. Professionals say a number of people only consider policies when they are befallen with an accident, purchase a new car, move, or renew their current agreement, which normally happens twice a year, at most. This otherwise could led to poor sales profit of the company which has devastating effects to its economic growth. The advertisement mean to be used should be those that can reach the majority of the people. Because of this, SPARK Company lacked correct management where the means used in the advertisement were not of availability to all the esteemed and prospective customers. This reduced their selling power hence a reduction in the profits gained by the company. This calls for a changing in its strategic management so that newer ways could be obtained to facilitate maximum publicity so as all the clients can be reached a nd may develop interests in investing with the company (Quinn, 78). The reduction in interest earned by the company is articulated to poor management and management strategy taken by the company in the advertising sector. The advertisement is always the key to any business. This is because advertisement is always the selling strategy of the company as it helps publicize itself to its prospective customers. For any business organization or firm, advertisement helps to bring

Reducing storm surge impacts in the UK RESEARCH PROPOSAL Essay

Reducing storm surge impacts in the UK RESEARCH PROPOSAL - Essay Example They remain primary components of the total sea level in cases of coastal flooding events since they occur as storms drive massive water quantities towards the coastline. The individual and the combined effect of large waves, rising tides, heavy rainfall and storm surge elevation serve to produce a destructive effect with the capacity of flooding entire coastlines, (Nicholls and Tol 1076). Storm surge and increased flood risk have remained of critical concern to UK Environmental and Risk Management authorities especially in the face of climate change, (NERC 3). The study’s main focus will be to carry out risk assessment on UK storm surges with the view that, a clearer understanding of the situation will better help in the reduction of storm surges and better design and build coastal flood protection mechanism. The study will use a multi-approach technique of analysing past storm surges, assessing direct loses in cases of storm surges, providing a comprehensive geographical-inf ormation analysis of the existing population, storm surge characteristics and sea levels and assessing the potential indirect losses, (NERC 4). The researchers are of the view that the assessment will provide valuable information on the current states of selected UK coastal regions thereby enabling definitive sure management or reduction. Section V: Budget Budget Sumary Research Proposal to the The National Hazards Research Centre (NHRC) BUDGET SUMMARY CATEGORY COST TOTAL PHASE I PHASE II PHASE III DIRECT COSTS 1. Personel Salaries and Wages ? 18032 ?17463 ?19684 ?55179 2. Fringe Benefits ?1648 ?2400 ?5645 ? 9693 3. Consultants and Contracts ?809 ?1260 ?1380 ?3449 4. Travel ?3940 ?4500 ?5500 ?13940 5. Accomodation ?3238 ?4120 ?4638 ?11996 6. Food ?1500 ?17120 ?1830 ?20450 7. Supplies and Materials ?1569.98 ?1240 ?1832 ?4632.98 8. Communications (Telephone, Postage, etc) ? 750 ?830 ?1126 ?2706 9. Other Expenses (Equipment Rental) ?399 ?450 ?612 ?1461 TOTAL ?123,506.98 Total Budget Ex penses: Personel Salaries and Wages: ?55179 Fringe Benefits: ?9693 Consultants and Contracts: ?3449 Travel: 13940 Accomodation: ?11996 Food: 20450 Supplies and Materials: ?4632.98 Communications: ?2706 Other Expenses: ?1461 TOTAL EXPENSES: ?123, 506.98 Section VI: Justification of the Budget In the course of our research, the project personell cost would also include data analysis and report writing. Supplies funds will be used to cover copying, postage, printing, and telephone calls expenses. Personel salaries and wages will be used to pay individuals who will work within the research team and the renumeration will be dependent upon their project role, project percentage effort, base salary and type of appointment. Percentage of effort will be determined based upon the number of hours per week they will be involved in project related activittes.

Eric's Case Study Essay Example | Topics and Well Written Essays - 1000 words

Eric's Case Study - Essay Example Such schooling/training expands one’s vision to available opportunities and strategies, and inculcates professionalism. Business plans reflect the professional approach to entrepreneurism. Key words: Small businesses, entrepreneurs, competition, customer preferences, survival, growth. Eric: A Case Study for Small Business Entrepreneurs Q. 1: Factors for success/failure of small businesses Entrepreneurship is characterized by either family tradition or an individual’s desire to break free from routine - to give expression to adventurous ideas. Eric falls in the later category and has been exhibiting traits of an entrepreneur – be it in his vision to head a large and successful corporation in later life or his demonstrated risk taking ability in starting two small ventures and selling them off even before he reached the age of 20 or his determination to pursue college education on full time basis for long-term success. The main ingredients of success for small busi nesses, as Eric would vouch for us, are enthusiasm for backing an idea with hard work, firm belief and commitment to ideas, practical thinking as opposed to sentimental approach, and the importance of formal training for achieving higher goals. As Milton Friedman famously stated, â€Å"The social responsibility of business is to increase its profit† (The New York Times Magazine, September 13, 1970). All businesses, and more so the small businesses, must make adequate profits to survive and grow and in Eric’s case, it has been the profits from his ventures that kept him self-sustained and are now enabling him to join college for full time. On the other hand, had Eric not backed his ideas with hard work or was afraid of competition or was content to hang on to his profitable ventures for sentimental or other reasons, his small businesses would have failed in the long run for want of competitive edge. In market conditions characterized by intense competition, small busine sses fail if they do not adapt to changing customer preferences. Finally, formal training through college education brings in its wake a clearer perspective of the market opportunities, competitive forces and strategies for survival and growth of businesses. Q. 2: Business plan A business plan is a document that gives shape to the vision of an entrepreneur and to that extent helps the key management team to assume ownership the business idea and work towards its success. It is also presented to investors for availing financial support and is essentially a road-map for the proposed business from inception to the time of repayment of loan and interest (Ed., ehow.com, 2011). Its key components are briefly described as below: Cover letter: While forwarding the business plan document, the cover letter spells out the request being made for financial support on behalf of the business in a legally binding manner between the loan seeker and the loan giver. It identifies the parties to a deal and commits to discuss details and offer any clarifications that may be needed. Executive summary: Executive summary is especially meant for senior managers/decision makers, to quickly grasp the key elements of a proposal and decide whether it is worth their time to go into details or not. Hence this is a very important document in marketing a proposal for financing by investors. Company background: It spells out the credentials of a company and its promoters. In respect of existing companies, it briefly describes the lines of business,

Discussion Essay Example | Topics and Well Written Essays - 250 words - 147

Discussion - Essay Example As much as the Protagoras by Plato fails to identify specific benefits that come with staying within such a community, upholding moral requirements within a community would bring such benefits. The theory’s major argument is that when individuals engage in moral actions that are mutual, or reciprocated, then all of them are certain to benefit from such a relationship. It is important to note that as much as most communities reciprocate an individual’s moral actions, it is only in communities that are well-functioning and cooperative that such reciprocation is assured. Since communities involve individual efforts towards a single goal of development, this theory provides a perfect framework towards which all members of a community can benefit by each acting not in their own but in the interests of others. The society ought to establish collective rules that would govern the intentions of each independent individual towards the good of each of the members of the society. As such, through the Protagoras theory, justice is portrayed as indispensable and

Identify and discuss the concept of time to market with respect to the Essay

Identify and discuss the concept of time to market with respect to the commercialization - Essay Example Launching a product is the ultimate stage in its development and is the stage where most resources are put into play in acts such as advertisement of the product, its promotion and other acts aimed at marketing it. According to Kotler (2008), a marketer or the company must therefore decide on the action plan for introducing the product in the market through a proper implementation of its decisions through the development of a marketing mix that has a proper budget, of which timing is integral. The time to launch and market a product varies depending on companies or the marketer as well as how complex the product is and for the purposes of a marketer launching a product, time is defined as the period from the time the product is conceived until it is launched (Cooper, 2001). Time plays an important factor in the success of a product and it is important that marketers launch their products at the time when there is a good economic situation in order to reap from maximum sales of the products (Kotler, 2003). Market researchers have argued before that, in order to have a maximum uptake of your product that will ultimately lead to value addition of the product. The marketer must avoid any acts that may seem to be aimed at cannibalizing products that are already in the market and the products should only be launched when there are no improvements that can be made to it in the near future. Further, marketers must be aware that the commercialization plan can only be successful wh en the timing of the launch is the correct time (Masterson and Pickton, 2010). When faced with the danger of cannibalizing the uptake of other products marketed by the marketer or their sales, or when the economy is facing a downturn, the launch of the product should be delayed. Value creation a product intended for the market depends on a number of factors that must be able to satisfy the often compelling and competitive needs of the customer. This is because, by delivering products of

Leader of a Business Research Paper Example | Topics and Well Written Essays - 3250 words

Leader of a Business - Research Paper Example One more thing that justifies the discussion about the person in this paper is that the hotel belonging to this group (Taj Mahal, Mumbai, India) has born the brunt of terrorist attacks and has been reopened within a month. As a result, the author of this paper felt that one can find organizational behavior/management as well as conflict management techniques in the actions of the person mentioned in this paper; Ratan Tata, who succeeded the group as part of the legacy of Tata's family. The personality of Ratan Tata is reflected in his activities as he developed management of Tata Sons into a think tank that contemplates group's vertical as well as horizontal expansion. His leadership prompted the directors of the company as well as heads of various industries to innovate the products and to reach a common man as well as middle-class people in third world countries as well as targeting the rich customers. Regarding personality development of this person, he has transformed a lot from the date he received his bachelor degree in 1962 and transformed his company to a strategic think tank from just a manufacturing think tank. The important trait in Ratan Tata is that he inherited the fact that the holding company can manage with minor share along with the fact that enables a company to expand through acquisitions. With the revenues of his group companies, his group successfully acquired Corus Group Plc for 6.2billin GBP, which demonstrates his cash utilizing techniques for expansion of the business. Hence, one can state that he has good management techniques as his group is able to manage the companies with a minor stake and he is able to convince the group companies to mobilize cash for acquisitions. This demonstrates his planning that is able to convince the majority shareholders and directors, who have real control over the company with a major amount of shares. As a result, his personality is a mix of organizational management (managing the group with minor share) and planning future endeavors.

Employee Annual self-Evaluation Assignment Example | Topics and Well Written Essays - 250 words

Employee Annual self-Evaluation - Assignment Example Having the positive attitude and self-confidence to succeed, while motivating the work team to remain focused on the job details, is my progress agenda. This involves meeting the delivery deadlines and work challenges in a responsible manner. Treating fellow workers with respect, following the transparent practices in communication with clients and co-workers, while personally admitting the mistakes remains the important aspect of my ethics policy. I resolve that I must set an example, where others will follow me. Meeting the clients and my co-workers on regular basis, for efficient and timely execution of jobs undertaken, remains high on my work agenda. This is with a view to uphold the confidence shown by clients in capability of the company executing the orders efficiently. Efficient communication, with a problem-solving attitude, while dealing with my coworkers remains the top priority. Respecting the ethical and cultural ethos as well as differences, I try to hold others accountable. Meeting commitments, while promoting cohesive work culture and recognition through rewards is the benchmark for me. Contributing to success of the company through proper follow up of client feedback is my target. This includes the will to listen to others, for understanding my strengths and weaknesses in a constructive manner. Accepting changes in the system with an open mind, while identifying new business opportunities for the company is my strategic goal for performance. This includes working towards getting the support of all relevant people in the organization. I constantly work towards acquiring more knowledge in my professional field, by employing work-experience and academic principals in an efficient manner to remain successful at my job, while aspiring for going higher on the corporate